Last updated May 2023
Our dealership takes your privacy seriously and is committed to safeguarding your privacy online. Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we’ve collected about you at any time.
Our dealership respects the privacy of individuals who visit our Web sites, send us e-mail, or participate in features/services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles:
Our dealership maintains a strict “no-spam” policy. Subscribers to our e-mail services (or any other feature/service found on our Web site) will not receive unsolicited e-mail messages from us. Our dealership collects information online primarily to provide our visitors with a more relevant experience on our sites. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data. Our dealership will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access). Our dealership will not share any information you’ve provided to us with anyone without your consent other than to provide the service you’ve requested. At the time you register for any such service, you will be notified of, and asked to consent to, the sharing of your information with any particular third party necessary to the provision of the requested service.
Our Anti-Spam Policy tolerates only permission-based email, subscription to emails or information requested to be provided through email or phone. We obtain your consent by asking you to choose to opt-out of our mailing list or opt-in. By checking the opt-in box when contacting us, through the forms available, you agree to be contacted by us for the purposes described in the Disclaimer. All emails sent to you will be compliant with CASL and include:
- The option to opt-in to receive communication for the purposes described in the Disclaimer
- The option to unsubscribe from receiving electronic communication from us as described here
Non-Personally Identifiable Data:
Anytime you visit our Web site, we may gather certain non-personally identifiable information regarding the means you use to access our site. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the site. We use this information to help diagnose problems with our server, administer the Web site, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our Web sites. This information enables us to determine which areas of the Web sites are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual’s consent.
Information Voluntarily Provided:
Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in one of our E-Mail Reminder Services, request information, or use any of the other interactive portions of our Web sites, is securely maintained on our Web server and internal systems. This information may be used to provide you with information you’ve requested about our company, our products and our services, or to provide you with special notices. You may opt out of receiving future communications at any time (see opt-out Procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.
Information Collected from Other Sources:
- To business partners, such as third-party service providers, agents and affiliated entities in connection with the services that they perform for BMW Sarnia.
- BMW Canada Inc., our related companies, including BMW Financial Services Canada.
- Law enforcement agencies for the purposes of investigating fraud or other offences.
- Legal, financial, and other professional advisors or in connection with the sale or reorganization of all or part of its business or operations.
Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.
In the event that our dealership sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of our dealership are acquired, consumer information may be transferred as part of the acquisition.
Compliance with Law/Safety:
Our dealership may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Web sites, the sites themselves, or the public.
The personal data record created through your registration with our Web site can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.
Our Web sites may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.
How long do we keep your Personal Information?
BMW Sarnia will retain your personal information for as long as necessary to fulfill the purpose for which it was collected and to comply with applicable laws.
What can you do if you want to limit the use to which we put your personal information?
Most of the personal information which we collect is necessary for us to sell or lease you your vehicle, to provide products and services related to the vehicle, assist you in the financing or lease of your vehicle or to provide service to your vehicle and we cannot do this without that personal information. Similarly, we must disclose your personal information as described above in order to sell you the vehicle, to provide products and services related to the vehicle, assist you in arrangements for financing or leasing or to provide servicing to your vehicle. If you do not want us to use or disclose your personal information in a particular way, please contact our Customer Relations Manager as described above and we will be pleased to discuss with you how we can limit collection, use or disclosure of your personal information.
You may always opt-out of receiving future communications from our dealership. Our sites allow users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.
We are responsible for the personal information under our control and we have designated our Customer Relations Manager, who is responsible for our compliance with this policy and with privacy legislation. If you wish to contact our Customer Relations Manager, you can do one of the following:
- by telephone – 519-332-2886
- by email –email@example.com
- by mail – 799 Confederation Street, Sarnia ON, N7T 2E4
Who can I contact if I have questions about cookies or interest-based advertising?
Should you have any questions or concerns about our interest-based advertising or our privacy practices, please contact our Privacy Officer, George Caceres, by email at firstname.lastname@example.org; by telephone at 519-332-2886; or by mail at 799 Confederation Street, Sarnia ON, N7T 2E4. All submissions should be directed to the attention of the Privacy Officer.